This Privacy Policy explains how GoCar Ankara (“we”, “our”, “us”) collects, uses, and protects personal data when you use our website gocarankara.com (the “Website”). By using the Website, you agree to the practices described in this policy.
Who We Are
GoCar Ankara is an online car rental comparison and booking platform. We display offers from rental partners and help you search, compare, and request a booking. Depending on the offer, your booking may be completed with one of our rental partners.
What Data We Collect
We may collect the following categories of data:
- Contact details – such as your name, email address, and phone number (when you submit a booking request or contact us).
- Booking information – pickup and drop-off dates, locations, driver details, and preferences you enter during the booking process.
- Technical data – IP address, device type, browser type, operating system, language, and approximate location based on IP.
- Usage data – pages viewed, clicks, session duration, and referral sources.
- Cookies and similar technologies – data collected via cookies, pixels, and analytics tools (see Cookies section below).
How We Use Your Data
We use personal data for the following purposes:
- To provide the Website and its features, including search and booking functionality.
- To process booking requests and share necessary details with rental partners so they can provide the car and complete the rental.
- To respond to your messages and customer support requests.
- To improve our Website, offers, content, and user experience.
- To prevent fraud, secure the Website, and comply with legal requirements.
- To measure and improve marketing performance (where applicable).
Legal Bases for Processing (GDPR)
If you are in the European Economic Area, we process personal data under the following legal bases:
- Contract – to take steps at your request before entering into a rental contract and to process your booking.
- Legitimate interests – to operate, secure, and improve the Website, and to provide customer support.
- Consent – for optional cookies and marketing technologies where required by law.
- Legal obligation – to comply with applicable legal requirements.
Sharing Your Data
We may share your data with:
- Rental partners – to confirm availability, provide the vehicle, and complete your rental. Only the data necessary for the booking is shared.
- Service providers – hosting, analytics, email delivery, customer support tools, and security providers that help us operate the Website.
- Authorities – when required by law, regulation, or legal process.
We do not sell your personal data.
Payments
Payment handling depends on the booking and partner. If online payment is available, payments may be processed by third-party payment providers. We do not store full card details on our servers. Payment providers process your payment information under their own privacy policies.
Cookies
We use cookies and similar technologies to operate the Website, improve performance, and understand how visitors use the Website. Cookies may be:
- Essential – required for the Website to function.
- Analytics – help us understand traffic and usage patterns.
- Marketing – used to measure and improve advertising (only where applicable and permitted).
You can control cookies through your browser settings and, where available, through our cookie preferences tool. Disabling certain cookies may affect Website functionality.
Data Retention
We keep personal data only as long as necessary for the purposes described in this policy, including fulfilling bookings, providing support, complying with legal obligations, and resolving disputes. Retention periods may vary depending on the type of data and applicable laws.
International Transfers
Your data may be processed in countries outside your country of residence, including where our service providers or rental partners operate. Where required, we use appropriate safeguards to protect your data, such as contractual protections and standard data protection clauses.
Security
We implement reasonable technical and organizational measures to protect personal data from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.
Your Rights
Depending on your location, you may have the right to:
- Correct inaccurate or incomplete data.
- Request deletion of your data (where applicable).
- Object to or restrict certain processing.
- Request data portability (where applicable).
- Withdraw consent at any time (where processing is based on consent).
To exercise your rights, contact us using the details below. You may also have the right to lodge a complaint with your local data protection authority.
Children’s Privacy
The Website is not intended for children under 16. We do not knowingly collect personal data from children. If you believe a child provided us with personal data, please contact us so we can delete it.
Third-Party Links
The Website may contain links to third-party websites (including rental partners). We are not responsible for the privacy practices of those websites. Please review their privacy policies when you leave our Website.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a new effective date. Your continued use of the Website after changes means you accept the updated policy.